The Beefeater Gin is their flagship brand of gin and one of the more recognizable brands in the world. It's made with juniper (of course), Seville orange peel, almond, orris root, coriander, angelica root, liquorice, and lemon peel.
Beefeater Gin was named Best Gin in the 2013 San Francisco World Spirits competition.
The 2012 Beverage Testing Institute declared it: "classic," which is good or bad depending upon your gin preference.
The Beefeater Distillery traces its roots back to 1820 in London where it was purchased (formerly Chelsea Distillery) by pharmacist James Burrough. He produced several different brands of gin, the most famous of which was Beefeater named for the Beefeater's of the Tower of London. The brand was purchased by Pernod Ricard in 2005, which asserts a large re-investment program in the brand.