Bombay Sapphire gin is the well-known, blue-colored London Dry gin. First launched in 1987, it is the product of Madison Avenue design firms and herbal blends from England based upon the London Dry flavor profile. The gin itself is not blue but rather named "sapphire" for its striking blue bottle. The marketing literature suggests that it has a softer juniper profile than traditional gins, which lead us to classify it as a "modern" gin rather than a traditional dry.
The Bombay Sapphire brand was originally produced by contract at G & J Greenall but opened their own distillery in September of 2014 dedicated to the production of Bombay Sapphire gin (replete with visitor's center) in Hampshire, England. The brand is owned by Bacardi.