The Connemara Peated Pot Still whiskey is Kilbeggan's (formerly Cooley's) Irish whiskey named for the famous region in Ireland. It will remind consumers more of a scotch-like flavor with the smoky peatiness of the whiskey.
The Connemara whiskies have their malt dried over a peat fire, yielding special aroma and flavor. Their whiskey is a "tribute to the region" where peat is still used as a fuel source.
Cooley Distillery launched in 1987 as the after converting a potato ethanol plant on the Cooley Peninsula by John Teeling. Their stated aim is to revive historical brands and traditional distilling of Irish whiskey. Cooley purchased several labels to give the new label credibility (Tyrconnel, for example). They mature their whiskey at the site of Kilbeggan and today produce a wide range of different styles. In January, 2012, they were acquired by Beam, Inc and took on the name Kilbeggan.