Elements 8 rums (noted by the Google-defying [e]8 script) is a reference to the 8 ingredients of their rum: the land, sugar cane, water, fermentation, distillation, tropical aging, blending, and filtration. The rums are sourced in St Lucia and appear to be managed by the Elements 8 Rum Company.
Elements 8 Platinum is the silver rum from the line. They call it "versatile" and "super premium." It is aged for 4 years--unusual for silver rums--and then filtered to remove the color prior to bottling.