Enmascarado ("masked") mezcal is meant to fight against boredom and sadness. The label is owned by Mezcales Milagrito.
Enmascarado 45 is their 90 proof version (actually, just a touch higher) and made from 100% espadin agave and offered in the red label bottle. They claim it is 100% organically produced and the harvested agave cooked in traditional stone ovens. The mezcal is blended down with water to the ~90 proof from the ~110 where it comes off the still (stronger than most tequila on the market, which commonly comes in at 80 proof).