Gordon's Elderflower gin was first released in 2014 intending to take part of renewed interest in gin and the flavored category in general. It is bottled at a somewhat lighter 75 proof and to us implies an increase of interest in floral gins in general and the immensely popular elderflower aroma. Given that they also market the product in ready-to-drink can of gin-and-tonic, it is likely designed for use with tonic water.
Gordon's gin claims a recipe next to 250 years old first established in 1769 by Alexander Gordon. The gin is a classic dry with heavy juniper flavors and aromas. The website claims the juniper berries "gently knocked off" and then stored for a year before use to concentrate the flavor. The website further claims that the recipe for the gin is known to only a dozen people in the world.