Johnnie Walker offers several different "labels" of scotch whisky, designated by color. The Gold Label is a blend the distillery claims is "made for celebration" and was first made in 1920 as a grandson's tribute to his grandfather (Johnnie Walker). The blend is from 18yr scotches. They suggest drinking it at freezing temperatures and letting it warm in your mouth.
Update: it appears that this label is being retired in favor of the 18yr Platinum Label and the new Gold Label Reserve.