Bushmills Red Bush Irish Whiskey was first released in 2016 as an extension of their line of Irish whiskeys. The label suggests it's geared to be a soft and approachable whiskey (as opposed to higher proof and more strongly flavored whiskeys) and appears to be aged exclusively in ex-bourbon casks (as opposed to their other labels, which often have sherry cask aging qualities).
Bushmills whiskey is made at the Old Bushmills Distillery, the oldest operating distillery in Ireland. It marks its founding in 1608 when King James granted Sir Thomas Phillips the right to distill whiskey. It became registered in 1784. Today, it continues to produce only single malt (barley) whiskey and when it blends uses grain whiskey from other distilleries. They distill in a combination of 9, swan-neck stills that they believe produces a "lighter, smoother" style of whiskey. The brand and distillery were both acquired by international conglomerate Diageo in 2006 who later traded it to Jose Cuervo in March, 2015 in exchange for the Don Julio brand.