Williams Gin is made from a base of pressed apple cider fermented an distilled. One could say that their spirit base is an eau-de-vie or even calvados style apple brandy (absent the aging) prior to their infusion of botanicals. They use a selection of 11 botanicals including elderflower and Bramley Apple among more traditional herbs.
The Chase Distillery is named for William Chase, who states he grew up in Herefordshire, England as a potato farmer. In 2002, he turned his attention to making Tyrrell Homemade Potato Chips and later in 2004 decided to turn to vodka production after a visit to a craft distiller in the United States. Chase later expanded production into fruit liqueurs using the potato vodka as a base. The vodka is made in batches with a traditional copper-pot still.